AdPlatform powers Httpool's secondary premium ad network. It is offered to publishers as a free cross channel and cross device ad manager, optimization and exchange while advertisers use it for cross channel and cross device campaign execution.
AdPlatform enables advertising across multiple channels, from Display, Video, to high impact Engagement channel, and Social.
Additionally, AdPlatform enables delivery across local and global publishers across desktop and mobile.
AdPlatform includes Social media tool for Facebook advertising management. Its advanced features ensure efficiency and convenience of campaign management and enable highest ROI for advertisers.
Key features of AdPlatform’s Social tool:
Ahead of the industry initiative, AdPlatform has been charging for viewable rather than served impressions since 2008, saving advertisers 35% of the budget on average.
Viewable impressions are becoming an industry standard and a part of the initiative “ Making Measurement Make Sense ” (3MS). It is a cross industry initiative by IAB, ANA and 4A’s, committed to defining digital media metrics across all devices.